Tod Faris

Chariton Valley Electric Cooperative employee Tod Faris has earned recognition as a professional key accounts manager in a nationwide program offered by the National Rural Electric Cooperative Association (NRECA).

Faris of Centerville has been notified that he has met the requirements to become a Certified Key Accounts Executive (CKAE), according to Charles VanDePol, General Manager of Chariton Valley Electric Cooperative.

Since 1998, when the program began, over 450 rural electric marketing professionals have attained their CKAE. The CKAE program is entirely voluntary.

In order to earn the certificate, Faris was required to complete coursework, pass an exam, and submit business and marketing plans for evaluation. His written plans were judged by an outside business professional for content and strategic acumen.

VanDePol said the CKAE certificate is offered by the national organization NRECA in order to improve service to commercial and industrial accounts. This is done through the establishment of business goals, identification of key-account profiles, the practice of professional sales management, and the application of sound decision-making processes.

NRECA is the national service organization for more than 900 rural electric utilities that provide electricity to approximately 42 million consumers in 47 states and sell approximately twelve percent of all electric energy sold in the United States. Most NRECA members are consumer-owned, not-for-profit electric cooperatives.

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