Peterson new IBIC marketing head

AMES– The Iowa Beef Industry Council (IBIC) announced that Albia Community High School graduate, Kylie Peterson of Ames is their new Director of Marketing and Communications. Peterson will be leading efforts in beef promotions, advertising, social and digital media communications. She will be collaborating with team members on marketing initiatives that promote beef and the beef industry to consumer audiences.

She is the daughter of Curt and Kaylene Peterson of rural Monroe County,

IBIC Chairman Janine Moore comments, “The experience Kylie brings from her previous communications role with the Council for Agricultural Science and Technology (CAST) and her background as a lifelong cow-calf producer will be valuable assets. We are happy to have Peterson working on behalf of both the national and state checkoff programs.”

Peterson holds a bachelor’s degree from Iowa State University in Agriculture and Life Sciences Communications emphasis. She has been involved in the beef business her whole life working with her family in the cow-calf business located northeast of Albia in Monroe County. Prior to her employment with IBIC Kylie and her family were awarded the Beef Quality Assurance Cow-Calf Award in 2018. Peterson was part of the Young Cattlemen’s Leadership Program this past year. Successfully completing her Masters of Beef Advocacy (MBA) training she was presented with Top of Class honors. Peterson will now serve as the State Coordinator for the MBA program in Iowa. Additionally, her communications and marketing expertise will help guide the direction for growing beef demand and broadly sharing the beef farmers’ story.

Peterson, who joined the IBIC staff on Jan. 21, has a passion for the beef industry and expressed, “I am excited to put my beef industry experience, love for serving others, and communication skills to work at IBIC. I feel extremely honored to have this opportunity and look forward to working on behalf of the beef community to promote the purchasing, preparation, and enjoyment of beef from pasture to plate,” she said.

“This role is critical in communicating with our consumer audience and initiating marketing strategies that grow demand and inspire consumer confidence in beef,” comments Chris Freland, Executive Director of IBIC. “Having Peterson working as part of our team with her background in the beef business and communications experience to advance our programs throughout the state of Iowa will be so vital to our mission.”

Peterson can be reached at the Iowa Beef Industry Council or via email at kylie@iabeef.org.

New IBIC marketing head Peterson to speak at banquet

Kylie Peterson, newly appointed Marketing and Communications Director for the Iowa Beef Industry Council (IBIC) will be speaking at the Monroe County Cattlemen’s Banquet, along with Matt Deppe of the Iowa Cattlemen’s Association. The banquet is set for Saturday, March 2 at the Albia American Legion Hall. The social hour begins at 5 p.m. with dinner at 6 p.m.

The meal is free to all paid Monroe County Cattlemen members. Additional meals are $25 each. Dues can be paid at the door and will include two free meals. RSVP to Stephanie at 515-290-9628.

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