I watched most of what turned out to be an unremarkable Super Bowl. Other than Gladys Knight hitting the National Anthem out of the park, the entire production was pretty much a yawner.
There were only two commercials that were memorable, one in a positive sense, the other in a “what the heck are they talking about” sense. The KIA car commercial that featured the automakers in rural South Carolina (or Georgia or somewhere in the south) was touching. The fact that I had to ask a buddy what the brand of this foreign car made in the USA was, suggests they may have wasted their money.
The commercials that were extremely irritating and I think outright lies were the Bud Light commercials denigrating corn syrup. I can’t say that I’d ever drink a Bud Light even if it were offered to me because I’m a beer snob. If I’m going to waste calories on a beer once or twice a month, it’s not going to be Miller Light or Coors Light or Bud Light or any kind of light. It’s going to be a quality craft beer or a microbrew.
And even at that, who in the world even thinks about using or not using corn syrup? Does it taste good or not? This is the only question an American beer drinker will ask.
Here’s the other thing. The molecular structure of corn syrup is identical to cane or other sugars. You can argue about the taste and the preference of using naturally grown cane over manufactured sugar, but once it is in a product, it’s all the same stuff.
Beyond that scientific fact, what Bud Light drinker on the planet even knows or cares about the use of corn syrup or other sweeteners.
Look, you can argue that Americans drink and eat too much stuff with sugar (corn or cane) based on the amount of obesity and diabetes in the country. You can argue that tooth decay and even kids who are thought to be ADHD maybe eat too much sugar. Those kinds of arguments have various levels of scientific backing.
But these stupid Bud Light corn syrup ads are from the same kind of crazy marketing you’re seeing with GMO corn and soybeans or the use of antibiotics in cattle or chickens. There is zero proof that GMO products affects any animal or any human in a negative way. It’s mother-my-dog, liberal tree huggers who have created these myths to scare people and create a political point of view.
There have been some YouTubes that have gone viral showing farmer type guys dumping their Bud Lights down the drain. The Iowa Corn Promotion Board suggested Budweiser leave Iowa farmers out of their “beer wars.” Ironically, Budweiser also produces Busch and Busch Light and those beers used corn syrup. Go figure.
And the same people who are attempting to scare people away from drinking Coors or Miller products because of corn syrup are the same people attempting to scare us into sitting around in the cold and dark because of global warming.
Knowing that the Des Moines Register has laid off dozens of reporters and retired many of their best people, it surprises me that they can keep on staff a world renowned climatologist in columnist Reka Basu. She was trying to convince us on Sunday that we can somehow prevent the next Polar Vortex from the Arctic Circle if we stop burning coal or natural gas and buy electric cars (that charge up at gas stations powered by coal or natural gas).
And here she about had me convinced that the Arctic was getting so warm it was melting away.
I can’t say that I hate the New England Patriots, partly because University of Iowa All-American defensive tackle Adrian Clayborne plays with them and he visited Albia once to dunk basketballs and sign autorgraphs for little kids and partly because I like Julian Edleman, not because he’s white, but, like Bob Sanders of the Colts, he’s almost exactly my size—5’10”, 205 pounds. But as a Colts fan, I had to root for the Rams.
But this is how nuts and truly color intoxicated the left have become. This from a Daily Beast sportswriter:
“Look, it doesn’t matter if the Patriots like it or not, they are the official team of American White Nationalism, the MAGA Boys On the Field. You can’t implicitly or explicitly support Trump, who reads speeches written by Stephen Miller as a matter of course, play in a market whose sporting culture is renowned for its racism, have a decade-plus organizational obsession with undersized white receivers, and be called, the Patriots, without getting the vile Fox News Soup that poisoned half the country on your shirt. Try to put on a bib of distancing yourself, deflecting questions, telling everyone your wife told you to stop talking about it, that sh— isn’t gonna work. You’re the MAGA Kid. It’s on you forever. It stalks and haunts you. When you root for the Patriots, you are associating yourself with a virulent and revolting strain of politics that seeks to Make America Great Again—which is to say, white, European, English-speaking.”
Okay, you’ve got me. I am white, European and English-speaking. But if I want to cheer for the Boston Celtics or the Iowa State Cyclones I’ve got to cheer for black guys, because that is who pretty much plays the game. Am I curious when slot receivers like Wes Welker and Julian Edelman do well as short, slow white guys? How can you not, when virtually every other great receiver in the NFL is black? What in the world does any of that have to do with Donald Trump, or for that matter the New England Patriots? This kind of left-wing progressive racism forces you to defend your whiteness by saying stuff like, “My favorite NBA basketball player of all time is Jo Jo White, a black guy from the University of Kansas. His Celtic jersey is the only Major League jersey I own.
The truth is, I’m more afraid to admit I like a University of Kansas alumni than the fact that he’s black because I’ve become an Iowa State fan.
This is why I appreciate growing up in the days of University of Iowa basketball being on the radio only. My brother and I would listen to Jim Zabel in the mid 1960’s broadcast Hawkeye games, then fight over who would be Sam Williams or George Peeples on our dirt court on the side of our garage. Like Steve Martin’s Navin in “The Jerk,” who says with complete honesty, “I was born a poor black child,” we didn’t know what the color of their skin was, nor did we care.
The whole thing makes me tired. For most white, middle class, English speaking, European American sports fans like myself, the only color we care about is the color of our team’s uniform.